Casey’s Coffee
A complete brand system across identity, packaging, and customer touchpoints for Casey's Coffee.
Casey’s Coffee needed a visual identity that could feel recognizable and distinctive across both physical and digital touchpoints.
I developed a cohesive brand system spanning identity, packaging, menus, promotional materials, and social content. The visual language was designed to feel warm, approachable, and adaptable, allowing the brand to maintain a consistent personality while supporting seasonal products, new menu offerings, and everyday customer communication.
To carry the brand into digital, I designed a concept for an order-ahead mobile app built on Casey’s real menu and pricing. The app’s sunny yellow and warm brown come straight from the identity, applied to a quick, familiar ordering flow: browse the menu, customize a drink, check out, and follow the order from the counter to pickup. A simple rewards loop gives regulars a reason to come back.
Click through the working prototype below.