Marketing Madness
Campaign Identity / Visual Design / Event Experience
A campaign identity that engages college communities across events and digital.
Reaching college communities means working in a crowded, fast-moving environment and turning attention into actual event participation. Marketing Madness was a campaign identity built to carry one consistent voice across event branding, digital communication, and promotional materials. Keeping the system recognizable across every channel gave the event a clear presence on campus, so the messaging held together wherever students encountered it and the path to taking part stayed simple and visible.
