31 Ways to Apply Creativity
Editorial · Publication
An idea-driven publication showing thirty-one creative ways to use direct mail.
Direct mail is often written off as dull and formulaic, so the piece set out to reframe it as a medium with real creative range. Thirty-one distinct ideas are organized into a rhythmic, playful publication, with bold typographic moments held together by a consistent grid so each concept stands on its own while still reading as one voice. The result is an idea-driven publication that treats a functional format as somewhere creativity can genuinely live.
