USPS International Business

International shipping is one of the harder parts of the postal experience to explain — both for the employees walking customers through it and for the customers trying to get it right. This was an education and communication system that takes dense customs requirements and puts them in plain terms: visual explainers, step-by-step guides, and a consistent campaign language used at the counter and across digital channels. The goal was clarity rather than persuasion — giving both audiences the same straightforward reference so the process feels understandable and moves with fewer errors and questions.