USPS International Business
An education system that makes international shipping clear for employees and customers.
USPS International Business communicates across a complex ecosystem of customs requirements, retail operations, employee training, customer education, and executive strategy.
I helped create a unified communication system that translated these different needs into clear, actionable experiences, from employee training and certification to retail campaigns, digital communications, and executive briefings. Rather than treating each deliverable as a standalone piece, I designed across the broader communication journey to create greater consistency across audiences and channels.
Worldwide Routes MyHR Training
Module summary fact sheets and certification materials that recap the new Worldwide Routes MyHR course, giving retail associates quick-reference tools and a self-guided path toward becoming international shipping specialists.
HS Code Post Office Materials
An integrated campaign built around USPS's HS Code expansion, teaching retail employees and customers what makes an acceptable customs form description across in-store materials, digital content, and an animated explainer video, "A Good Customs Form Description Goes a Long Way."
Executive Communications
Presentations, templates, and collateral developed to brief USPS leadership on International Business progress, alongside refreshed strategic tools and a detailed plan for the workstreams ahead.
