HCP Interactive Visual Aid
Healthcare · Interactive Experience
Designing clarity into a complex treatment story.
Art Direction · UX/UI · Interaction Design · Data Visualization · Prototyping
An interactive visual aid that helps healthcare professionals move through a complex treatment story, from the course of a progressive neuroimmune disease to mechanism of action, clinical efficacy, patient fit and safety.
Built for a rep-led conversation on a tablet or laptop, the experience replaces static detail pages with guided, sequential chapters that still allow free exploration. The mechanism of action is the centerpiece: a step-through pathway animation with a before/after comparison. Clinical data, patient profiles and dosing are presented with progressive disclosure, and Important Safety Information stays persistent throughout.
🔒 Password protected. Use ← → to move through chapters.Open full experience ↗